Also read: Want to get funded? Here’s what you need to do!
Make an Effective Use of “Search” Feature
The “search” feature is a powerful tool to reach out millions of potential investors for your business at a time. In order to find the best results, use the advance search feature through the link available on the right of the search bar on the header of the website. Also, you may use the following tips to search on LinkedIn;
Instead of long sentences, use specific keyword. E.g. “investor”, “angel investor” etc. This will help you refine your search.
Use “OR”, “AND” and “NOT” to narrow your search. For e.g., if you want a list of both angel investors and venture capitalist, you may use the keywords “angel investor” OR “venture capitalist”. If you are looking for an investor for a real estate project, use the keywords “investor” AND “real estate”. If you want a list of investors but not venture capitalist; use the keywords “investor” NOT “venture capitalist”.
This social platform is very comprehensive and useful for every small or large business entities as it allows the user to connect the probable investor within a few clicks. Further, you too can increase the searchability of your profile by adding specific keywords which define you and your business. Apart from this, you can also get to know who visited your profile and can use this information to connect with somebody who has little interest in your business and may even turn out to be a probable investor.
Get Linked Through Groups
Every social media platform allows the users to connect with each other and LinkedIn is one of them. The user can easily search and connect with the relevant investor by joining different groups and discussions. Just click on the desired option according to the requirement based on your business and you can get several local groups without any wastage of time.
Become a member of the desired group and exchange the outlook of your business through discussions. Remember, it is vital to building a concrete relationship with the members of your group. Be active, answer the questions raised and confidently put your opinions in front of everyone. This will get you noticed, bring in touch with the right people and will open a window to start a personal chat/ meeting.
Follow the Relevant Investor for Funding
After finding the suitable investor, you need to follow his company’s page. This is an essential step to getting familiar with his work and preferences for investment through the investor’s portfolio and posts. Never forget to do some homework before having a chat with the investor because a research work never costs anything and helps you lay a foundation to a greater relationship.
Have patience and strengthen the relationship
In business world, patience is the key. Business partnerships are cultivated with time. In other words, you must take some time for developing your relationship with the investor in order to maintain the reputation of your own business.
A carefully cultivated relationship will help in maintaining trust and loyalty with the people you know. These people might not necessarily end up investing in your business but will provide you with a market insight, tips and techniques to grow your business and will help to spread the word about your business. You never know which path it will take to reach out to your investor.
Also Read : Approaching the right Investor
Communicate to the reliable investor
With the availability of several options on LinkedIn, you must choose the smartest way to seek the investor’s attention. It is not advisable to directly message a person on personal chat. You may start with a group discussion or by answering or commenting on one of their posts. This will open the window wherein you can initiate a personal discussion or ask time for a meeting which will give you a chance to put forward your business proposal more confidently.
Conclusion
As LinkedIn is a widely used platform among CEOs and they prefer to use it professionally, it is prerequisite for you to create your profile precisely. Keep your profile updated, add a link to your website, and try to increase the number of friends and followers because social networking is all about popularity. This will help you spread the word about you and your business.
