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Fashion industry is revolutionizing like never before. The pair of denim jeans became a style icon, thanks to Levi’s Strauss & Co, and its relevance and dominance has lasted over many decades. Few know that this piece of clothing was targeted specifically towards factory workers who needed both durable as well as comfortable pants while executing tough tasks. It rather became a sensation and spread from America to almost every corner of the world.
Today, the fashion industry is on the cusp of another revolution. 10 years from now our wardrobes may be stuffed with clothing that we may not have even imagined in present times. Here’s a hint. The film industry has started vigorously to look beyond. One of the most critically acclaimed and commercially successful movies of 2018, Black Panther, wasn’t unique only for its all-black cast but also for futuristic costume designing that caught the imagination of every viewer. The film won the coveted Academy Award in the costume design category.
Should aspiring fashion designers be worried?
No. This is your time, indeed the best time to be a part of this industry. With the help of technology, the designers of today can achieve far greater success and considerably influence what people wear. New-age software tools are a boon for designers who can now envisage beyond permissible limits and undertake hits and trials without wasting much time or resources. And yes, such platforms as photo-sharing app Instagram and Snapchat come as a promise that your designs can be marketed with ease.
The best part is that the millennials are embracing new styles like never before. Virtual models, those who only exist on social media, are being extensively used by designers of today to showcase their products. Who knows if high-profile fashion shows may soon be replaced by social media exhibitions that allow designers to incur minimal costs yet reach a larger audience.
Why being futuristic is the need of the hour?
Most of the fashion is dictated by comfort. 10 or 15 years from now, earth will be a much hotter place, thanks to global warming and climate change. Many news articles have focused on how professionals are increasingly ditching formal suits for relaxed and easy clothing. New-age employers including Google and Facebook have changed the way employees dress, something that has resulted in greater employee satisfaction and increased productivity. To be true, we are witnessing the beginning of the change. New-age job-goers need new-age designs that best suit their preferences and needs.
“As fashion’s focus shifts to a circular economy in the next few years, sustainability will evolve from being just a fragmented initiative to being an integral part of fashion’s value chain. The increasing global impact of clothing and its hazardous effects on the human condition and the environment has already led various brands to create sustainable alternatives. With brands like Lecoanet Hemant that have created a new benchmark by creating consciously curated apparel under the supervision of Ayurvedic scientists in India. Healing what we have already harmed might be the future of fashion” – Megha Khanna, a leading fashion designer and Co-founder MKRL.
For aspiring fashion designers, time is to break the shackles and invent fashion trends for tomorrow. Who knows if the domination of all-time favorite denim jeans is about to end and t-shirts may not find takers in near future. Post-apocalyptic films and futuristic web series produced by video-streaming apps, Netflix and Amazon, have ushered in the revolution in fashion industry. Want to make it big in fashion? Jump onto the bandwagon and think beyond the usual.
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